Jul 19, 2024
Technology as a tool
Choosing the right technology can be challenging if your business does not focus on the problem you want to solve.
By Andreas Limoli
Blockchain, AI, Crypto, and Smart Contracts.
These are just a few of the many words you can find in pitch decks nowadays.
Many times, these words are legitimate, and a business truly implements solutions using them. Nevertheless, we recently realized that many businesses use the names of technologies merely for persuasive reasons. Certainly, the names of new technologies can be the key to the wallets of some unaware investors, but most of the time, these businesses will fail miserably.
The main reasons are directly related to the choice of technology. High costs and long implementation times are just some of them. When time is almost up, the business realizes it could have implemented a similar solution without using that new fancy technology.
